Born in San Diego. Inspired by Baja. Built on 50 Years of Family Tradition.

San Diego isn’t just where we’re from — it’s who we are.
The beaches, the border, the taco shops, the backyard carne asadas…
It all shaped the flavors we grew up on and the way we cook today.

San Diego Asada Co. was created with one mission:
to bring the true taste of San Diego & Baja Mexico to the entire country.

For decades, our family has been known for crafting some of the best carne asada, pollo asado, salsas, and guacamolein Southern California. Our recipes were perfected over 50 years of cookouts, gatherings, carne asada Sundays, and feeding entire neighborhoods with real, authentic flavor.

Now, we’re finally sharing that tradition with the world.

Our Story

San Diego has a food culture unlike anywhere else — a blend of California freshness and Baja boldness. It’s where carne asada isn’t just a meal… it’s a lifestyle.

When we realized people outside of San Diego couldn’t get anything close to the real thing — not the flavors, not the marinades, not even the salsas — we knew we had to change that.

So we built San Diego Asada Co., a brand dedicated to:

🔥 Authentic flavors
🔥 Fresh ingredients
🔥 Family recipes
🔥 Real San Diego/Baja cooking
🔥 Nationwide delivery without compromise

Everything we make is crafted fresh, in small batches, using the same recipes our family has used for generations.

What We Believe

Fresh Matters

We never freeze, mass-produce, or rely on fillers or preservatives. Everything is made fresh daily.

Authentic Matters

Our recipes come from real San Diego & Baja tradition — not corporate kitchens or test labs.

Family Matters

Our brand was built on a shared love for grilling, cooking, and bringing people together around great food.

Pride Matters

We are proud to represent San Diego and its food culture — bold, bright, citrusy, spicy, and unforgettable.

What We Make

• Authentic San Diego Carne Asada

• Baja-style Pollo Asado

• Fresh Guacamole (made daily)

• Fresh Salsas — Mild, Hot & Taco Shop Style

• Handmade tortillas coming soon

• Special edition grill boxes & family packs

Every product is crafted to taste exactly like the taco shops and backyard cookouts San Diego is famous for.

Delivered Nationwide

We ship using a refrigerated cold-chain system so your order arrives fresh, never frozen, ready to grill.

From San Diego to New York, Texas, Chicago, Miami —
the real taste of San Diego is finally available everywhere.

Our Promise

We will never compromise on:

✔ Freshness
✔ Quality
✔ Authenticity
✔ Flavor
✔ Family values

This is the food we grew up on.
This is the food we are proud of.
This is the food we serve our own families —
and now we get to serve yours.

Welcome to San Diego Asada Co.

Where tradition meets flavor, and San Diego meets your grill — no matter where you live.