San Diego isn’t just a place — it’s a lifestyle built around sunsets, surf, and backyard grilling with friends.
Carne asada is the centerpiece of that culture.
🌅 Where It All Started
From Chula Vista to Oceanside, families have been gathering around the grill for decades, blending:
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Baja marinades
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SoCal citrus
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Local tortillas and salsas
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Fresh fire-kissed meats
It’s more than food — it’s identity.
🍻 Why It Matters
Backyard asada nights are where:
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Families connect
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Friends become family
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Stories get told
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Music gets loud
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Plates get filled
🔥 Bringing That Feeling Nationwide
For people living outside of California, that flavor — and feeling — is impossible to find.
We’re changing that.
Every box we ship is designed to bring that San Diego backyard experience straight to your home, no matter where you live.
Fire up the grill.
Turn up the music.
Bring San Diego home.
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